It’s the festive time of the year again. The Goddess herself is coming.

It’s the festive time of the year again. The Goddess herself is coming.

A time when you ladies get a perfect excuse to shop and splurge to your hearts content.

Durga Puja every year brings with itself an opportunity to go Happier. Through shopping, dressing up and partying. And here, in the city of joy, Kolkata, there is a different kind of energy and vigor in the air. The entire city seems to have come to life with endless nights of roaming around from Pandal (A large temporary structure erected during various Hindu and Buddhist religious festivals)to Pandal, eating all kinds of delicacies roadside, from Puchkas (An Indian Street side dish served in hollow puri, fried crisp and filled with a mixture of spicy mashed potato and flavored water) to Momos to Pizzas at any hour of the night. The city looks like it has woken up from a deep slumber to welcome and worship the Goddess. This serves as a great pretext as people enjoy holidays to the fullest.

From wearing all those pretty ethnic clothes you hoarded throughout the year, plus it gives you a good reason to buy that cute kurti you wanted or those classy earrings you had your eyes on or those amazing leggings that would add to the overall wow factor of your ethnic clothes.

Puja celebration has changed over the years. From being simple and homely celebration involving just family and friends it has now become a huge affair including people not just from one’s close circle or neighborhoods, but people from different parts of the city as well as the country come to enjoy the magnificent festivities. The pandals once small and modest have now become grand,majestic and glorious, with each pandal having its own theme different from the other pandals in the city. This theme also keeps changing year to year, with the preparation for next year starting soon after Goddess Durga is immersed in the holy Ganges and bid goodbye for the year.

With the shift in the way of celebrating the festival, there have also been changes in the way people dress up during these nine days. The fashion trends have shifted from simple to fancy to comfortable and elegant. Women now prefer clothes that are not just in fashion, but are also easy to carry when roaming from pandal to pandal throughout the night admiring the beauty and extent of human creativity, imagination and innovation, because if one is not comfortable in what they are wearing or doesn’t feel confident in their attire the process of enjoying the Puja will become worrisome and lose its charm.

But, the real significance of celebrating these nine days is to worship the strength and ferociousness of Goddess Durga. And there is no better way to celebrate this than to mark the independence and fierceness of the modern woman.

A modern woman who is focused on empowering herself through education or by working for those long hours, a modern woman who does not mind spending a lazy day in bed or going for a night out, a modern women who can share the responsibilities of her family by both working for a living as well as making her house a home, a modern woman who is standing shoulder to shoulder with her male counterpart both inside the house, as well as in the outside world, a modern woman who is working hard to excel in every field, be it sports or entertainment, politics or business, science or literature, a modern woman who can balance between work and personal life, a modern woman who can form a bridge between traditional and contemporary times. Femmora caters to the needs of that modern woman.

We at Femmora have a plethora of options that would go with not just your mood, but also withthe style statement you want to make this puja, be it classy and sassy or simple and elegant or cute and comfortable. It is the one stop destination for anything you want to wear, from ethnic leggings to go with your kurtis to cute lounge wear for that lazy night in bed to comfortable tops and bottoms for a long day at college or work. So, come celebrate strength, celebrate confidence, celebrate independence, celebrate the joy of Durga Puja with Femmora.